Think of your people.
Choose ten people whose everyday efforts you appreciate. Notice the people you might otherwise walk past.
10 OCTOBER 2026 · DUBAI
Thank ten. Feel ten times better.
Ten notes. Ten smiles. Ten little moments that brighten someone’s day, and yours too. On 10 October, give 10 dirhams each to ten people who make your everyday better. Joy shared comes back multiplied.
Think of your ten people100 dirhams. Ten people. One day of appreciation.
Who will you thank?
اشكر عشرة، وافرح عشرة أضعاف
THE IDEA IS SIMPLE
One hundred dirhams.
Ten reasons to say thank you.
Think of the people whose everyday work makes your day a little easier. On 10 October, give each of them a 10-dirham note and tell them why you appreciate them.
10people×10AED each=100AED of appreciation
Who your ten are
They are the people whose work carries your year:
- The guard who has the gate open before you leave
- The rider who brings the groceries up four floors in August
- The cleaner who has the lobby spotless by seven
- The janitor who keeps the bathroom spotless
- The petrol attendant on your morning route
- The gardener who keeps the compound green through the summer
- The driver who gets you home after midnight
- The waste collector who clears the bins before the day begins
- The barista who remembers your order
- The cashier who serves you with patience, even on the busiest days
- Whomever you feel deserves your thanks.
You see most of them every week, and some you know by name. They do work you rely on, and they do it well. On 10 October, they are the ones being thanked.
HOW TO TAKE PART
Three simple steps.
Keep it personal.
Prepare your stack of tens.
Get ten 10-dirham notes ready: one for each person you want to thank. One 100-dirham note makes your stack of tens.
Thank them.
Offer a smile, 10 AED and a few words of thanks. A handwritten note or a quiet conversation is enough. Invite them to share what the moment meant on The Ripple, if they wish.
LET'S SEE THE GRATITUDE GROW
Take the challenge.
Make it happen.
Taking the challenge
Ready to thank your ten? Count yourself in.
—people taking the challenge
Connecting to the shared counter…
Challenge completed
Thanked your ten people? Mark your 10×10 complete.
—10×10 challenges marked complete
Connecting to the shared counter…
No money collected. No personal details stored.We do not collect money, and never will. We store only two running totals: people taking the challenge and people who mark it complete. Simple cookies remember whether you have joined or completed, to help avoid repeat clicks. No names, contact details or information about the people you thank are collected by these counters.
Self-reported participation and completion, rather than verified counts of unique people.
“This is a small thank-you.
I really appreciate
what you do.”
Your words. Your handwriting. Your gratitude.
YOUR WORDS ARE THE BEST PART
No perfect words.
Just your own.
Say it out loud, write a little note, or use the language that feels right. What matters is letting someone know you notice.
GRATITUDE BELONGS TO EVERYONE
Thank you,
however you say it.
Thank youشكراًधन्यवादSalamatநன்றிനന്ദിAsanteشکریہස්තුතියිধন্যবাদ
And in every other language you call your own.