ABOUT 10×10
About 10×10.
10×10 is a personal initiative that we wanted to share. On 10 October, G-Day (Gratitude Day), we thank ten people who make our everyday life better, with a smile, a thank-you and a 10-dirham note for each person.
We do not collect money, and never will. We are not a charity or an organisation of any kind, and we have no representatives. All we ask is that you thank the people you appreciate, in your own words and your own way.
QUESTIONS AND ANSWERS
Everything you may want to know.
What is 10×10?
10×10 is a personal gratitude initiative. On 10 October, G-Day (Gratitude Day), we thank ten people who make our everyday life better, with a smile, a thank-you and a 10-dirham note for each person.
When is G-Day?
Saturday 10 October 2026: the tenth day of the tenth month. You can thank your ten at any time that day.
Who can I thank?
Anyone whose work or kindness makes your days easier: the guard who opens the gate, the rider who brings your groceries, the cleaner, the petrol attendant, the gardener, or anyone you feel deserves a thank-you.
How much does it cost?
100 dirhams in total: one 10-dirham note for each of ten people. A few words or a short written message are a lovely extra, never a must.
Does 10×10 collect money or donations?
No. We do not collect money, and never will. You give directly to the people you thank. We have no representatives: if anyone asks you for money in the name of 10×10, don't pay them.
Do I need to sign up?
No. Tap “I’m taking the challenge” to be counted, then “10×10 completed” once you have thanked your ten. We store only two running totals, with no names or contact details.
What is The Gratitude Wall?
A page where anyone can share a story of giving or receiving thanks, or advice for others, with an optional name and one photo. Every story is deleted on 31 August 2027.
Why ten?
Ten people, ten 10-dirham notes, on the tenth day of the tenth month. It is easy to remember, easy to share and personal enough to mean something.
Does gratitude really make people happier?
Research suggests it does, for the person being thanked and for the person saying thank you. Our blog explains the studies behind our ten reasons. Read the research.
Can I take part outside the UAE?
Yes. Gratitude works everywhere. Thank ten people wherever you are, with a smile, a thank-you and a small note in your local currency.
How can I invite others?
Share the website, show the QR code, or post with #tentengratitude and #G_day. Invite friends, colleagues or your whole team to make it their own.
Want to know why gratitude works?
Read the research on our blog