Make everyday kindness visible.
Make a special day for the people who make every day special. We can celebrate their care, effort and kindness together.
10 OCTOBER 2026 · DUBAI
Thank ten. Feel a hundred times better.
On 10 October, we share a smile, a thank-you and 10 dirhams with each of ten people who make everyday life better. A few words or a short written message are a lovely extra, never a must. Because gratitude is gratifying, for the giver as much as for the receiver.
I’m taking the challenge100 dirhams. Ten people. One day of appreciation.
THE IDEA IS SIMPLE
One hundred dirhams.
Ten reasons to say thank you.
Together, we thank ten people who make everyday life better: a smile, a thank-you and a 10-dirham note for each person.
10people×10dirhams each=100dirhams of appreciation
WHY 10×10?
One day. Ten thank-yous.
A little more joy.
Ten people. Ten 10-dirham notes. The tenth day of the tenth month. A simple idea that is easy to remember, easy to share, and personal enough to mean something.
Give someone a reason to smile.
A small token and a sincere thank-you can brighten an ordinary moment. That smile may travel further than you ever see.
Feel the joy of giving.
Pausing to notice the good around us can lift our own spirits too. Gratitude is a moment of connection for the person giving and the person receiving.
Turn “one day” into this day.
A shared date gives us a moment to celebrate together. On 10 October, we start a habit worth keeping all year.
One day to begin. Every day to keep it going.
Who could your ten be?
Your thanks can mean a lot to anyone whose work or kindness makes your days easier. For example:
- The guard who opens the gate before you leave
- The rider who brings your groceries to your door
- The cleaner who keeps the lobby spotless
- The petrol attendant on your morning route
- The gardener who keeps the compound green through the summer
- And anyone you feel deserves a thank-you.
Everyone likes to feel appreciated and recognised. Saying so brings joy to both sides, and on 10 October, everyone gains a little.
HOW TO TAKE PART
Three simple steps.
Keep it personal.
Think of your people.
Choose ten people whose everyday efforts you appreciate. Make the list your own.
Prepare your stack of tens.
Get ten 10-dirham notes ready: one for each person you want to thank. One 100-dirham note makes your stack of tens.
Thank them.
A smile, a thank-you and 10 dirhams: that is the heart of 10×10. A few words or a short written message are a lovely extra, never a must. If the moment feels right, invite them to share their story on The Gratitude Wall.
LET'S SEE THE GRATITUDE GROW
Take the challenge.
Make it happen.
Taking the challenge
Ready to thank your ten? Count yourself in.
—
people taking the challenge
Connecting to the shared counter…
Challenge completed
Thanked your ten people? Mark your 10×10 complete.
—10×10 challenges marked complete
Connecting to the shared counter…
No money collected. No sign-up needed.We do not collect money, and never will. For the challenge, we store only two running totals: people taking the challenge and people who mark it complete. Simple cookies remember whether you have joined or completed, to help avoid repeat clicks. No names, contact details or information about the people you thank are collected by these counters.
Self-reported participation and completion, rather than verified counts of unique people.
“A little thank-you.
We appreciate
what you do.”
Your words. Your handwriting. Your gratitude.
YOUR WORDS ARE THE BEST PART
No perfect words.
Just your own.
A smile and a thank-you say plenty. If you feel like adding a message, write a few words in any language you like. There is nothing to prepare or get perfect.
GRATITUDE BELONGS TO EVERYONE
Thank you,
however you say it.
Thank youشكراًधन्यवादSalamatநன்றிനന്ദിAsanteشکریہස්තුතියිধন্যবাদ
And in every other language you call your own.